UGC video
Video in the style of a real customer filming a product themselves — everyday, not polished like an advert.
When to choose UGC
On social media, video that looks like advertising gets scrolled past faster than video that looks like a real person filmed it. UGC targets exactly that: everyday lighting, domestic settings, handheld framing.
- Choose UGC for social content that needs to feel natural.
- Choose TVC for a polished, professionally staged commercial.
- Choose model review when the focus is a model holding and presenting the product.
Inputs
- Product photos — required.
- Presenter photo — optional. With it a person appears; without it the video focuses on the product alone.
- Everyday setting — optional, but this is what decides whether the video reads as real.
Making it look real
The setting matters more than you would think
The same product on a cluttered kitchen counter with a coffee mug reads as filmed by a real person; on a white studio backdrop it reads as an advert. If you want the UGC feel, pick a setting with signs of life in it.
- Avoid studio backdrops, white seamless, perfect lighting.
- Use a candid presenter photo rather than a professional headshot.
- Write the caption in a real customer's voice, not ad copy — the text contributes to the overall impression too.
Notes
- This tool shares a pipeline with product review and TVC, so it bills per second like they do.
- Many platforms require AI-generated content to be labelled. A UGC video built by AI is still AI content — switch the label on when publishing.
- The UGC style is also available inside the TVC screen if you want its additional options.