Connecting Facebook

We publish to Facebook Pages, not personal timelines. Each post can go out as a Reel or as a regular video.

Before you start

The destination is a Page, not a personal profile. Facebook does not let third-party apps post to personal timelines.
You must administer the Page, or at least hold content-creation rights on it. The Facebook account you authorise with needs those rights before you connect.
Each Page takes its own channel slot, even if several Pages share one account.

Connection steps

1
Add account → Facebook
Channels → Add account → Facebook → Connect.
2
Pick the Page in the Facebook popup
Facebook lists the Pages you manage. Tick the one you want. Ticking several creates several channels, each consuming its own slot.
3
Approve every permission
Do not switch anything off on the final screen. Without content management the post cannot publish; without engagement permissions auto-commenting will not run.

Reels or regular video

The publishing screen offers a destination choice for Facebook.

Destination	Best for	Note
Reels	Short vertical 9:16 video aimed at organic reach.	Facebook favours Reels in distribution. A landscape video published as a Reel gets black bars.
Regular video	Landscape or longer video meant to be watched at length.	Appears in the Page's timeline as an ordinary video post.

Limits

Video up to 45 minutes.
Captions can run past 63,000 characters — in practice, length is not a concern.
A cap of 50 posts a day per Page.

A high cap is not an invitation

The 50-post cap is a technical limit. The recommended level for keeping reach is still 5 posts per channel per day — publishing denser usually suppresses distribution rather than increasing it.

Common problems

Symptom	Cause	Fix
No Pages appear in the list	The signed-in Facebook account administers no Page.	Sign in with an account that does, or have the Page owner grant you rights first.
The channel flips to "Revoked" after a few months	The Facebook authorisation expired, or you changed your password.	Press Reconnect.
A landscape video published as a Reel has black bars	Reels is a vertical 9:16 format.	Choose the regular video destination, or rebuild the video vertically.